About me
I'm Henry and I make companies real revenue through lifecycle marketing
I’m a Utah–based lifecycle marketing leader specializing in lifecycle for dental and healthcare SaaS companies. I connect campaigns, CRM infrastructure, lead qualification and routing, conversion, and reporting. So you don't have to.
Six years (& counting) of solving healthcare SaaS's most difficult lifecycle problems.
I began at Henry Schein One building email, landing page, and nurture campaigns. Former colleagues later hired me at Overjet and Planet DDS to create scalable campaign infrastructure while I was running lifecycle campaigns at Lucid (Lucidchart).
At Pearl, my work expanded into lifecycle strategy, marketing operations, growth campaigns, and attribution. Today, I lead enterprise and mid-market lifecycle marketing at Weave.
I work across strategy and execution—defining problems with Marketing, Sales, and Revenue Operations, then building the solution inside the platform.
Have a lifecycle problem
worth untangling?
You don’t need to diagnose the problem or choose the perfect package first. I’ll identify the highest-value gap, define the work required, and build the right engagement around it.