Lifecycle & Growth Marketing for Dental Technology
Marketing problems
rarely stay in one channel.
Lifecycle that follows through
Build relevant follow-up across the buyer and customer journey, from first engagement through demo, onboarding, and adoption.
Qualification Sales can trust
Connect audience criteria, lead scoring, form logic, routing, and ownership so the right prospects receive the right response.
Campaigns built to convert
Bring email, landing pages, automation, paid and organic channels, and internal teams together around one commercial outcome.
Proven Results
Selected work. Real business impact.
Senior marketing execution without another full-time hire.
Marketing’s share of inbound demo requests, up from 29%
Closed-won ARR attributed to one integrated growth campaign
Reusable email and landing-page templates built for Overjet and Planet DDS
The work that turns demand
into revenue.
Lifecycle Programs
Lead Qualification
CRM Automation
Landing Pages & CRO
Got questions?
Find the answers.
Any more questions?
What kinds of problems do you solve?
I specialize in dental technology companies, from growing startups to established organizations. The best fit is a company with an active sales motion that needs stronger lifecycle infrastructure or execution.
What kinds of problems do you solve?
I fix inconsistent follow-up, incomplete nurture programs, manual campaign processes, unreliable lead scoring and routing, disconnected conversion paths, and unclear marketing reporting.
Do you advise, or do you actually build?
I do both. Strategy informs the work, but the primary deliverable is functioning infrastructure inside your systems—not a deck of recommendations. Full-scale content production, branding, and ongoing creative services are not included unless specifically scoped.
How do you determine what needs to be fixed?
I begin with a free discovery conversation covering your goals, current programs, systems, and constraints. I then review the relevant infrastructure and recommend a defined scope. You do not need to purchase a standalone audit before hiring me to implement the work.
How are engagements priced?
Focused projects are generally fixed-fee, larger builds are scoped by phase, and embedded support is priced monthly. Pricing reflects the complexity, systems, and dependencies involved—not simply hours worked. Typical investment ranges are available on the Pricing page.
Can you work within our existing technology?
Usually. My experience includes HubSpot, Salesforce Marketing Cloud, Pardot, Marketo, Unbounce, RevenueHero, and supporting email and landing-page tools. I generally improve the stack you already have rather than recommending unnecessary migrations.
How long does a project take, and what do you need from our team?
Focused projects typically take three to six weeks, while larger builds may take six to twelve weeks or longer. Most engagements require one internal owner, appropriate system access, and a short weekly working session. The majority of execution happens asynchronously.